10 Future Web Trends

10 Future Web Trends:

In 10 years time there will be many more location-aware services available via mobile devices; such as getting personalized shopping offers as you walk through your local mall, or getting map directions while driving your car, or hooking up with your friends on a Friday night.

My primary concern about mobile web is the opt policy. Will it be opt-out such that every time I get nagged by some store I have to click a button to say, “Leave me the hell alone” or will it be opt-in where I can click a button to say, “Show me what’s going on right now?” And finally, there better be a way to turn off said notifications. This is not optional.

I honestly see the potential for a huge backlash against the attention economy. The impending attention crisis is real and in many ways already here. Unless there are real ways to put the end user in control, the attention economy is not sustainable. I for one (And if you know me at all, this statement is going to sound incredible.) would eschew my digital lifestyle if it were to become an intrusion over which I have no control beyond a power button.

(Via Read/Write Web.)

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